20 Aug 26
This week on Bench Talk, we sit down with Meshack Maseko, Chief Marketing Officer at MTN Eswatini, to unpack MTN's role as the proud sponsor of the MTN Premier League. In this insightful conversation, we explore why MTN chose to invest in Eswatini football and the impact the sponsorship has had on clubs, players, and supporters across the country. Meshack also shares MTN's long-term vision for the growth and sustainability of the MTN Premier League, highlighting how strategic partnerships can help elevate local football to new heights.
28 Aug 26
This week on Bench Talk, we sit down with the former CEO of Nsingizini Hotspurs for an absolute masterclass on sports commercialization! If you've ever wondered how a modern football club transforms from a local sports team into a highly profitable corporate asset, this episode is your step-by-step guide. We break down the exact strategies used to revolutionize sports business in Eswatini and across the continent.
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